Viva Emptiness

Нравится мне связывание реплик персонажей с помощью повторения слов. Check it out:

– l'd like to run some tests on you, Lincoln.
– What sort of tests?
– Nice tests. Come with me. Take a seat. Okay, let's get you comfortable. Swing back.
– l thought these were nice tests.
– lt's a synaptic brain scan. Totally harmless. Don't worry, it's painless.
– lt hurts.
– Not really.
– Yeah, it does!
– No, it doesn't.
– Yeah, it really, really does!

Говоря околокомпьютерными терминами, этот диалог обладает свойством high cohesion :)

Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible. Keep in mind George Orwell's six elementary rules ("Politics and the English Language", 1946):

1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut out a word, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.

This guide is based on the style book which is given to all journalists at The Economist.
http://www.economist.com/research/StyleGuide/

This quiz is based on The Economist Style Guide:
http://www.economist.com/diversions/stylequiz/

И до кучи:

• Джордж Оруэлл «Политика и английский язык»
• George Orwell ‘Politics and the English Language’